Collect actionable workforce insights with Nudge Analytics

Collect actionable workforce insights with Nudge Analytics

We believe all employees should have the tools, knowledge, and support to do great work every day. But in larger organizations, it can be challenging for head office to know what their frontline needs – to tap into the workforce insights that should be driving the business. 

What are workforce insights? 

As we explained last week, workforce insights are the output of workforce analytics, the key employee metrics that can be tracked to make fact-based, data-driven decisions around improving performance, engagement, and more. 

Workforce insights are the stories this valuable data tells: “How engaged is your workforce? How reachable are your teams in uncertain times? How confident are your employees in executing current or future programs and strategies? These aren’t questions to answer with your gut. These are questions that can – and should – be answered with data.” (Check out our workforce analytics explainer for more on this.)

What’s so special about Nudge Analytics? 

Nudge Analytics helps organizations ensure that each and every interaction with their frontline is relevant and actionable. By analyzing the performance of their communication strategies, Nudge Analytics gives organizations the insights they need to improve employee engagement, productivity, and performance.  

At Nudge, we take analytics very seriously. We have four guiding principles that guide our approach to data:

1. Analytics should answer real questions 

We want to help organizations answer real questions, not just share numbers. Are my teams aware of the new marketing promotion? How knowledgeable are my teams? Where are there knowledge gaps and why? These are the questions we look to answer. 


2. Analytics should be actionable 

Data is only helpful if it prompts action. Nudge Analytics tells a story – and enables you to take action based on what that story is telling you. 


3. Analytics should be intuitive 

Nudge Analytics are organized in a way that enables anyone to analyze and extract meaningful insight quickly and easily. We’re always looking for ways to improve our user experience and make the process as simple as possible. 


4. Analytics should match your business 

Nudge Analytics gives you the flexibility to drill down into the data that matters to your organization. You can see how various levels of the business are performing while maintaining a birds-eye view to see the whole picture.

How does Nudge Analytics work? 

Nudge Analytics dashboards make it easy to assess workforce engagement, quantify staff confidence, and evaluate operational readiness for key initiatives and procedures. Our actionable recommendations enable organizations to proactively address performance gaps and pivot quickly. Armed with a data-driven view of your employee communications, feedback, and engagement, organizations are set up to drive better business outcomes. 

To learn more (and to see our dashboards in action!) set up a demo today.

Workforce analytics: A 3-minute explainer

Workforce analytics: A 3-minute explainer

What does every organization want? 

Better business outcomes: higher profits, lower turnover, better productivity and efficiency. And the key to shifting the needle on these crucial metrics is simple: your workforce. 

To set up your organization to thrive, you need to harness the power of your workforce. And to tap into your employees, you need workforce analytics. 

What is workforce analytics?

Workforce analytics is the process of tracking and analyzing key employee metrics to make fact-based, data-driven decisions to improve performance, engagement, and more. 

Long gone are the days where people analytics were just for HR teams. Now, this crucial data is used to drive better business outcomes across organizations – everything from sales and CX to operational efficiency and productivity. 

“Companies are investing heavily in programs to use data for all aspects of workforce planning, talent management, and operational improvement. People analytics, a discipline that started as a small technical group that analyzed engagement and retention, has now gone mainstream,” explains Deloitte“Analytics is shifting from a focus on HR to a focus on the business itself.”

Tracking workforce analytics allows organizations to tap into workforce insights – i.e., the stories your data tells: How engaged is your workforce? How reachable are your teams in uncertain times? How confident are your employees in executing current or future programs and strategies? These aren’t questions to answer with your gut. These are questions that can – and should – be answered with data. 

Why is workforce analytics so important? 

“In my experience, organizations that use workforce analytics have the most engaged workforces and they thrive in tough conditions,” explains Tim Ringo, co-author of Calculating Success: How the New Workplace Analytics Will Revitalize Your Organization, in an article for HBR

“When faced with a major investment decision, how many organizations would bet their success on a gut feeling? How many organizations would rely mainly on intuition when taking a new product to market? Not many. Yet, when it comes to the workforce – one of a company’s most expensive and valuable assets – too many executives rely on hunches, making decisions without making use of relevant data.”

In other words: workforce analytics gives organizations the data and insights to stay agile and responsive, and set its employees up for success.

Workforce analytics for deskless organizations

While harvesting people analytics is crucial for any workforce, it becomes especially valuable for deskless organizations with massive employee bases spread across the country – or the world. Collecting and analyzing workforce data is like scaling up your gut. It allows you to make informed decisions to boost the efficiency and operational agility of your teams, no matter the size. 

Capturing these insights might seem like a challenge, but you can start small. Here’s a list of the top employee metrics every organization should be tracking. (Psst…a digital employee communication platform will make harvesting and analyzing this data a breeze!

6 employee metrics every deskless organization should be tracking

6 employee metrics every deskless organization should be tracking

This is an excerpt from our Ultimate Guide to Deskless Employee Communication. Download the free 40+ page guide for more information on workforce metrics – and building out your communication strategy.

Tracking employee metrics helps organizations to make fact-based, data-driven decisions to improve performance, engagement, and more. Whether you have a formal employee communication strategy in place or not, these are the numbers you want to keep an eye on. 

Why? Workforce analytics allow organizations to tap into workforce insights, i.e., the stories your data tells. How engaged is your workforce? How reachable are your teams? How confident are your employees in executing current or future programs and strategies? These aren’t questions to answer with your gut. These are questions that can – and should – be answered with data. 

Here are 6 employee metrics every deskless organization should be tracking: 

1. Adoption and reachability 

This is a crucial metric for any communication strategy. It answers the question, “Who can I reach?” Ideally, the answer would be 100% of your workforce. At Nudge, we consider employees reachable if they’ve used our app in the past 90 days, but this metric might differ depending on your platform or communication tool. 

2. Open/read rates

Again, this will depend on your communication tools and channels, but ideally you have a metric to track how your workforce is consuming content. What percentage of your staff opened your latest announcement? How many read to the end? How many clicked the CTA at the bottom? How often are SOPs accessed and read? These numbers, where available, will help you see whether your content is actually being read by your employees. 

3. Feedback metrics

We’ve already touched on the importance of a channel for two-way feedback. Employee metrics are a great way to get an at-a-glance understanding of whether you’re fostering a culture of feedback across the organization. These might be participation metrics or even word clouds highlighting what key sentiments are coming from your teams. 

4. Execution/employee performance metrics

Depending on your industry and organization, you might be leveraging standardized task lists within your internal communication strategy to reiterate standard protocols and processes. Employee performance metrics on your most frequently assigned tasks and their completion rates will indicate the effectiveness and consistency of your execution.

5. Knowledge rates 

Generated through knowledge testing and quizzes, knowledge rates will show whether the information that has been shared has been properly retained. This will ensure you’re identifying knowledge gaps as quickly as possible. 

6. Employee engagement metrics

The final step in measuring success in your teams is to see whether all the above employee metrics have done their job in fostering engaged, empowered teams. Employee engagement metrics can be measured in a variety of ways. They can be an aggregate metric based on how your employees engage with your communication and feedback channels, or it can be based on dedicated surveys and pulse checks.  

Reviewing workforce insights provides a comprehensive overview of your workforce’s engagement, confidence, and satisfaction – all of which lead to better business outcomes. These employee metrics can also be used to identify warning signs, like disengagement, that can be addressed before they lead to productivity issues or turnover. 

Not sure how to harvest these metrics? Depending on what types of communication technology and tools you already have set up, these numbers can come from multiple areas, like email/newsletter readership, test results, survey completion rates, and more. But this is really where a digital employee communication platform becomes especially useful. Built-in workforce analytics make it easy to measure (and analyze!) all the crucial numbers you should be tracking.