Join the conversation in the DESKLESS app!

Join the conversation in the DESKLESS app!

Today is an exciting day for our community: DESKLESS has a new home!  Want to guess where it is….? 

That’s right: Nudge! 📲 🎉

Starting today, the DESKLESS community lives within the Nudge app! Our digital platform was built to help deskless organizations communicate effectively with their frontline staff – and drive better business outcomes as a result. 

We’re so passionate about our platform, we’ve decided to use it for the DESKLESS community! The Nudge app is the place to join the conversation in forums, connect with fellow deskless leaders in our chats, get event announcements, and much more!

How can you join the party? Join DESKLESS! Sign up today and we’ll send you all the details you need to log into Nudge.

Join the DESKLESS community today!

4 reasons to register for Nudge’s first-ever Spark Session ✨

4 reasons to register for Nudge’s first-ever Spark Session ✨

It’s been a whirlwind since we launched the DESKLESS community. Until now, organizational leaders responsible for deskless and frontline employees have never had a community to share ideas, address concerns, and gain expert insight into how to set up their workforces for success. We’re thrilled to see how our community has grown in just a few short weeks (psst…join the community here!).

We’re also so excited that registration is now underway for the first-ever DESKLESS Spark Session, Spilling the Tea With Deskless Trailblazers! Space is extremely limited, so we’re encouraging all our frontline believers to register today

If you’re still on the fence, here are 4 reasons to request a spot to this one-of-a-kind event: 

Reason #1: The Brand Experience Guru

If there’s one thing Tony Weisman knows, it’s how to build an unforgettable brand experience. The Advisor and former CMO at Dunkin’ (and, incidentally, the man behind Dunkin’s brand overhaul) has been named one of the World’s Most Influential CMOs by Forbes, and one of the 25 Most Innovative CMOs in the World by Business Insider.

Reason #2: The Marketing Mastermind

CVS Health CMO Norman De Greve has been named one of the most innovative CMOs in the world, one of the 100 most creative people in business, and one of the most inspiring marketers of the 21st century – so naturally, we’re dying to hear what frontline challenges are on his mind.

Reason #3: The Frontline Visionary

Nudge CEO Lindsey Goodchild was a consultant working on large-scale change management and customer experience programs in hospitality when she discovered a serious need for better frontline and deskless communication. That led her to develop the digital communication platform that’s driving change across deskless and frontline organizations.

Reason #4: Um…tea AND chocolate?!

Yep, you heard us right! Katie Cyr is a certified tea sommelier and owner of The Monarch Tea Co. in Hamilton, Ontario. In this unique pairing session, Katie brings together two diverse worlds and shows attendees how to bring out the delicate flavours of her teas with fork-dipped chocolates from Beanermunky Chocolate. (Event-goers will get a DESKLESS package in the mail prior to the event with everything they’ll need! 📦)

In short: this is not your average B2B event. This is a one-of-a-kind experience – and a space for organizational leaders responsible for deskless and frontline employees  to share ideas, address concerns, and gain expert insight. 

Ready to be part of DESKLESS history? Request your spot today!

Introducing the DESKLESS 2021 Community and Event Series

Introducing the DESKLESS 2021 Community and Event Series

Today is an exciting day for Nudge. 

Today, we launch a community for you: frontline believers.

Who are frontline believers? We’re talking about deskless and frontline executives that believe in the power of their people. Industry leaders that know there is a better way to enable employees to do their best work, every single day. Until now, these deskless organizations have never had a community to share ideas, address concerns, and gain expert insight into how to set up their workforces for success. Deskless organizations have had to make do with technology, events, and communities that were really created for deskbound workers. 

But today, that changes. Nudge is thrilled to announce DESKLESS: the first-ever community and event series created specifically for deskless and frontline leaders. This fall, we’ll run our inaugural event series, DESKLESS 2021: Spark Sessions. These aren’t your standard B2B webinars or day-long digital conferences. Spark Sessions are part interactive experience, part networking breakout, and part educational session. Think tea tastings paired with industry leaders sharing their secrets. Cooking classes combined with roundtable discussions and demos. These are the events that will transform your workforce. 

Space is extremely limited for these interactive virtual events, so we invite all of our frontline believers to join the waitlist today to get exclusive early access. 

Q&A: Nudge CTO Dessy Daskalov on women in engineering

Q&A: Nudge CTO Dessy Daskalov on women in engineering

To celebrate International Women in Engineering Day, we sat down with our own CTO and co-founder, Dessy Daskalov, to talk about her journey in engineering, building diverse teams, and much more.

What led you to a career in engineering? 

Dessy: I was born in Bulgaria and moved here when I was seven. My parents were very excited to move to a country with lots of opportunities for me and my brother. And early on, my dad was really excited about the very early tech entrepreneurs, like the Larry Pages and Sergey Brins of the world. He was always talking to us about, “Hey, these two people changed the world with computers. It doesn’t take a lot – it doesn’t take a lot of family wealth and degrees. That stuff helps, but you can do it as one person with willpower and hard work. You can do it.”

He wasn’t necessarily telling us to do it, but he was always telling us these stories. And I think early on both of us bought into it quite a lot. So I always knew from those early days that I wanted to be an entrepreneur. I was always math- and engineering-oriented and I ended up doing engineering in school thinking that it would help me develop the skills to eventually grow a company. 

What was it like entering the world of engineering as a woman? 

When I was in school, there weren’t many women. Queens actually had more women than most schools, but still we were around 13% of the engineering class. I knew that going in, and it stuck with me, OK -– this is better and we’ll just keep making it better. I think in school, as long as you have a few people in your camp, it matters less whether you make up 50% of the room or not. In school, people are on more even ground. You’re all moving together in the same direction, and that equalizes it a bit. Whereas in the business world, people are starting out at different places. Some are more advanced in their career, some are less advanced, there are more discrepancies. 

So, I’d say I was aware of the fact that I was entering a world with a lot of men, but I wouldn’t say it posed challenges in school. Going into the workplace was another ball game. My first job was at a mining company and it was every stereotype you can imagine of a female coming into a very male-dominated space. None of it was ill-intentioned – it was the culture they were in and had been in their entire lives. 

I later started at Eloqua, where there were 300 or 400 employees. It was really great for me, because I learned what it was like to build a small piece of something very large and growing. Eloqua was very influential in the marketing world, and a fantastic startup success story in Toronto. At Eloqua, I found that while there were some challenges being a female in a predominantly male space, there were also advantages. Amongst 30+ developers there were very few women. That can be looked at as an advantage in some ways. You stand out a little bit more. 

What led you to co-found Nudge? 

After a few years at Eloqua I decided, OK – I’ve learned what it’s like to be a small part of this bigger thing. Now I want to build software from the ground up. So I went to TWG. I was their ninth hire at the time, building software from the ground up for everyone from large companies to entrepreneurs looking to build out an MVP. I did that for a year and then told them that I was ready to do my own thing. I said, “I’m going to be an entrepreneur. I’ve always wanted to do this, and I’m just going to do it.” And they said, “Do you know what you’re going to do?” And I said, “Nope – but I’ll figure it out.” They told me they’d just met a woman named Lindsey and she had an idea for a product. She had customers lined up and was looking for a technical co-founder. 

So Lindsey and I met up a few times, had some beers, and talked about the future of everything from environmental sustainability (because that was the focus of the product early on) to what it means to grow a software company. It’s funny to think back on those days. We hit it off from the start and partnered to build the software that would become Nudge. 

Can you speak to the role of diversity in an effective engineering team? 

In any industry where there’s a particular demographic that controls the industry – they’re generally going to tend to build for that demographic, whether it’s intentionally or unintentionally. So bringing different backgrounds, voices, and approaches to a team is important. Women and men see and experience the world differently. People of different racial backgrounds do as well. For us, if we think about our audience being frontline employees, there’s going to be a really diverse group of people using our app. If we don’t have that diversity reflected in our team, there’s fear that we’re not serving up the ideal experience for all of our users. But I think it’s much more important to have a diverse company as a whole. You want every team to be diverse, but you want a diverse company as a whole because those things can be caught in other ways as well. 

But building those diverse teams can still be difficult. 

It’s tough, from a population of candidates standpoint. It’s a pipeline issue. You haven’t had enough women in the pipeline for decades, and then it takes 10-20 years to build that pipeline because you need women to go through school and graduate. So that’s definitely an issue. 

There’s also some programs now that act as really good accelerators for women. There are coding camps that are helping bring more people in faster. It still takes years to develop the expertise to become a senior level engineer, so we still need to wait for that to happen for hiring. Personally, I’m looking forward to having a slightly bigger team at Nudge so that we can bring in junior engineers and give them the attention and the effort they need to become stellar female senior engineers. That’s what we should all be doing. 

Thanks to Dessy for sharing her story with us today! (Psst…we’re always looking for talented women to join our tech team! Check out our open roles here.) 

Q&A: Nudge CEO Lindsey Goodchild on corporate sustainability

Q&A: Nudge CEO Lindsey Goodchild on corporate sustainability

Corporate sustainability has a special place in Nudge’s heart. Fun fact: before Nudge became a digital communication platform for deskless employees, it was Greengage Mobile, a tool that helped companies share complex environmental initiatives with their frontline staff. We sat down with CEO Lindsey Goodchild to learn more about Nudge’s roots 🌱 – and get her advice on how organizations can work sustainability into their core brand purpose.

Where did the idea for Greengage Mobile come from? 

Lindsey: I started my career in consulting. I was working on a really cool project around sustainable tourism that involved big hotels, ski resorts, and restaurant chains to reduce their environmental footprint and improve their contributions to their local community, but in a way that created a big economic incentive for the organization. 

Nudge CEO Lindsey GoodchildWe needed to find ways to bring these strategic initiatives to life throughout the organization. In a hotel or resort where there’s thousands of employees and tons of different roles, it’s really hard to get everybody on the same page with this big change that’s happening, and what exactly they need to do to be a part of activating it. It was a huge challenge because those employees are non-desk, and didn’t have access to computers or emails, so the only way to really get the information to the frontline employee was to kind of cascade it down from HQ to regional directors or managers, down to the frontline. We found that the messages were getting lost and there wasn’t a lot of clarity and action on the things that needed to happen. 

I was trying to understand how to fix this broken communication so we could activate all these plans that we’d been building for two years. I was doing interviews with groups of frontline employees, and as I was presenting to them, they all had their phones under the table. I was like, your HQ is telling me there’s no way to digitally connect with the frontline, and here I am in this meeting and no one is listening to me because they’re all on their phones

So I thought, why don’t we meet this audience where they are – in a way that looks and feels like the other tools they use – to help them understand how they’re contributing to this bigger picture. 

So that led to Greengage Mobile. 

Yeah. I went to the organizations I worked with and pitched the idea of a mobile app. I got some initial funding, and I said, let’s do this. I wasn’t planning on being an entrepreneur, I wasn’t planning on starting a company, I just wanted to solve this problem that was so pervasive in my consulting career. So that’s how the whole thing really got started.

As founders, we – myself, Dessy Daskalov, and Jordan Ekers – were really aligned on the idea of bringing something new to the world that would make life better for our end users, and were aligned on supporting environmental and social issues along the way. Just think: in these massive corporations with tens of thousands – sometimes hundreds of thousands – of employees, if you get each of these employees taking one action, it makes a huge difference. 

How did Greengage Mobile evolve into Nudge? 

It happened organically. We started the company to help companies with focused initiatives around environmental and community impact. When we got it there, we saw such wild success with adoption and engagement. Our first customers said they never had a tool that allowed them to reach the frontline as effective as this – and it had such a virality to it. They were getting huge levels of adoption, really intense engagement that they’d never seen in other channels. So they started thinking, if this is our most effective way of reaching our team, what if we started putting other key initiatives through it? 

At the time, we weren’t sure if it was going to work. But it did – and it aligned us to the higher purpose of reaching this audience who previously hadn’t been able to be effectively reached. The dynamic nature of the app, combined with a huge transition over the last decade of digital natives taking over the workplace played really well into Nudge coming to life. 

Let’s talk a bit more about corporate sustainability.

I think some of the world’s best companies have sustainability at their core. Patagonia is one that I always point to, because I think that they’ve really shown what’s possible with a strong commitment to sustainability. When you look at the world of retail, they continue to be one of the most successful retail brands out there. So I think being a sustainable business and being a good business can go hand-in-hand if you do it right, and I would love to see all businesses make that shift. 

There’s been some pretty massive shifts around the recognition that climate change actually poses a huge threat to many companies (and all of humanity for that matter). With some of the changes of legislation around climate risk reporting, I think it’s really pushing the issue to the forefront. Now you’ve got companies that are doing it really, really well, because they know it’s good for their business, and then you’ve got other companies that are just trying to find their way through it for the first time. But I see a future where it becomes core to every company, because it’s core to how we survive on the planet. I think it’s going to take a multifaceted approach, with every stakeholder on this earth having a role to play in making sure that we’re creating a future that sustains us.

What are the challenges organizations face when trying to implement sustainability initiatives? 

Let’s flip it around. The companies doing it right – what are they doing? So take a company like Patagonia again. They have a really clear definition of who they are, what their value is, what their culture is around corporate responsibility and sustainability. Everybody that knows that brand, everyone who shops there or works there, really has that true alignment to that. I think it’s just been so clearly communicated and disseminated as to who they are, so everybody that’s there is on-board and is activating on what that brand promises. And I think that’s a very special thing to achieve. In a world where there’s a war for talent, having a purpose-driven company makes a really big difference. 

I think the lesson we can learn is to have a really clear definition of your brand purpose, what those associated values are, and find a way to have your team live those values. That’s where I think Nudge can play a really big role. We’re all about finding ways to connect and align the team to what a company stands for, whether it’s a sustainability initiative or introducing a new product. Nudge is all about making sure that everybody is aware and ready to act, and understands how their actions contribute to this larger goal. 

So a clear understanding of that initiative is crucial in helping teams to act on it. 

Exactly. At Nudge, we use a lot of nudge theory and behavior theory – that comes from my postgrad research around how to drive change in big organizations. And there’s a set of best practices of how you get people to do new things. The reason we built Nudge is to make it easy to help people take on these behaviors in little bite-sized pieces so it doesn’t feel like this big daunting shift. We make it easier for them to adopt the change, and really spend time helping them understand the whys. 

I think that’s especially important when it comes to programs around sustainability, because they really are those things that make a difference in the world and that feels good for people. It feels good to know that you’re being part of a solution.

What are some of the ways that organizations can implement that sustainable change?

When you have tens of thousands of employees and you get everybody taking an action toward whatever the goal is, that amounts to huge change. And I think that’s one of the things that Nudge does really well – it breaks it down to be a small thing for each person, but then it makes it easy to look at that collective impact. 

I think a lot of companies are doing many great things, but their teams just don’t know about them. So highlighting what the company’s already doing and also introducing fun new ideas is a great combination. When you have something as simple as encouraging employees to participate in Earth Hour, it’s so fun to hear from employees across the country – or across the globe – on what they’re doing. They’re posting pictures of playing games with their kids by candlelight, or taking walks with their friends in a new natural area they haven’t explored before. These connection points and sharing moments are essential for creating common ground and camaraderie – no matter the initiative at hand. 

That’s another thing that really excites me about Nudge – when we can create community and common ground between employees. Because that really enriches the employee experience. That’s one of the things that makes me really proud about what we do. 

What’s one tiny sustainable step that every company could take this year?

I speak a lot about the environment, because I’m really passionate about the environment. But companies could also look at their impact on the society or community they’re in. Sustainability could also mean looking at inclusion or diversity. It can mean so many things. And I think every company should find something that’s really core and true to their value as an organization, and really make it personal for every employee. Like, truly find a way to make it something that actually aligns with the culture and values of the organization. 

I think when that happens, that’s where you really get that compelling return of what they call the triple bottom line, where you’re making a positive impact on the environment, the community, and the economy. But just as importantly, I think it’s more about that connection that employees have to the brand and to each other. When you get that, you start to see benefits in many different ways. That’s where you get that truly meaningful impact. 

I think some of the issues that we face in this world seem really daunting. But when you’ve got tens of thousands of people taking one small action, the impact is huge. I think there’s just so much opportunity for us to just like do things together to make the world a better place.

What’s something that each person reading this can do to make the world a better place? 

Every person should be doing something that they care about – and make an effort to do something differently to create a better future for our planet. But that aside, my personal motto on this is “help the bees, trees, and seas.”  I like to help bees, our essential ecosystem pollinators, by planting wildflowers or other native plants that help support our local bee population. I am also a big fan of planting trees to both capture carbon and clean the air. And lastly, contributing to efforts to clean the seas by eliminating single-use plastics and reducing the toxic products that go down the drain. Bees, trees, and seas – excellent little diddy. 


Nudge at the NG Retail Summit

Nudge at the NG Retail Summit

This week, Nudge is exploring the future of retail innovation at the NG Retail Digital Summit. This three-day event brings together industry leaders from across North America to talk about customer behaviors, the future of the in-store experience, disruptive technology, and other crucial industry trends.

The future of retail is a conversation that Nudge loves; the connection between the customer experience and the employee experience can’t be overstated, especially as retailers navigate the convergence of online and offline retail. And for us, the key driver of an amazing employee experience starts with (you guessed it!) communication.

Stay tuned for more on what’s next for the retail industry…🔮

Proven ROI of 484%

Forrester Consulting's Total Economic Impact™ study found a 484% ROI with Nudge!*

*over three years.