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About Nudge

We believe in a world where all deskless employees have the tools, knowledge, and support to be inspired to do great work every day. Here’s how we do just that.

Learn how Nudge works

About Nudge product shot | Nudge
Nudge (an Axonify Company) is a frontline enablement solution that empowers workers with the knowledge, tools and resources they need to execute consistently and confidently every day. Nudge’s mobile-first platform combines two-way communications and guided task execution to help deskless organizations enable their frontline across every location in real-time. Employees can complete tasks, provide feedback, take part in discussions, and test their knowledge while earning recognition and points. Since 2012, over 65 million Nudges have been delivered, driving profitability, employee retention, and providing teams with the insights to create memorable customer experiences. Based in Toronto, Canada, Nudge has the highest user ratings in its category, and is used by leading brands across North America, including Compass Group, Staples, Mastermind Toys, and Margaritaville.
Best Place to Work Certification Badge_April 2022 | Nudge
Best Workplaces Managed by Women 2021 logo | Nudge
Best Workplaces for Start-Ups 2022 Logo | Nudge
Best Workplaces in Technology 2022 Logo | Nudge.png

Nudge delivers better brand outcomes

According to our recently-commissioned Total Economic Impact™ Study, conducted by Forrester Consulting, Nudge delivers a 484% ROI over three years.


Increase in
same store sales

Education and readiness campaigns improved associate confidence and their ability to recommend, cross-sell, and upsell.


Higher retention rate for deskless workers

Improvements in the employee experience lead to a more engaged workforce and less turnover.


More efficient communication between managers & frontline

Replacing fragmented communication channels led to quicker and more effective communication, and shorter pre-shift meetings.

You believe in your people, and so do we.


Nudges delivered to deskless workers to give them the tools, knowledge and support they need.


Of Nudge users believe the platform helps them perform better in their job each and every day.

The Nudge approach

Nudge delivers communications that empower your workforce and drive your business forward through three core brand pillars:

About Nudge_Essential


Nudge provides every employee with the right resources, at the right time. Reach every employee, across every location, to share relevant information and collect vital feedback.

About Nudge_Impactful


Nudge empowers workers to feel engaged and succeed at work by fostering employee community, boosting engagement, and driving performance through reinforcement and recognition.

About Nudge_Intelligent


Nudge reveals business risks and opportunities across frontlines, enabling organizations to uncover gaps, course-correct future problems, and make smarter decisions.

Our leadership team

Lindsey Goodchild

Lindsey Goodchild

Co-founder &
Chief Executive Officer
Dessy Daskalov

Dessy Daskalov

Co-founder &
Chief Technology Officer
Jordan Ekers

Jordan Ekers

Co-founder &
Chief Operating Officer
Rebecca Skvorc

Rebecca Skvorc

Chief Financial Officer &
Head of People
Brennan Wilkie

Brennan Wilkie

Chief Revenue Officer