Exciting news: The Deskless Report 2022 has launched 🎉 Read it here!

Close ticker
An (exciting!) message from Nudge CEO Lindsey Goodchild

An (exciting!) message from Nudge CEO Lindsey Goodchild

For 10 years, Nudge has been driven by the mission to ensure that all deskless employees have the tools, knowledge, and support to be inspired to do great work every day. Today, I’m excited to share some news that will help us move closer than ever to achieving this goal. 

We have decided to join forces with Axonify, the leader in frontline employee training and learning management software.

With more than 200 customers in 155+ countries, Axonify is truly the leader in frontline employee training and education. Its gamified, personalized microlearning platform leverages space repetition and machine learning to drive next-level knowledge retention and adoption. 

So. What does this mean for you? 

I’ll ask a different question: what do you get when you combine Nudge’s two-way, real-time communication and guided task execution, and Axonify’s adaptive microlearning? You get THE top-rated, all-in-one frontline enablement solution that deskless organizations need to empower their frontline to drive business outcomes.

To our existing Nudge customers: you’ll continue to enjoy the full platform experience, and we’ll continue to improve and enhance our features. In fact, this partnership means we’ll be able to advance our platform at a much faster pace. And while our team will nearly quadruple, the faces behind Nudge you know and love will continue to be your go-to experts, helping you get the most out of this partnership and deliver effective and engaging employee communication and execution. 

In the coming months, you’ll have the opportunity to learn more about Axonify’s features and see how seamlessly it pairs with Nudge to deliver best-in-class enablement tools for customer-obsessed, frontline-devoted organizations. 

To the rest of the frontline community: there has never been a more exciting time to learn about Nudge, an Axonify company (ooh I like the sound of that).

What’s next? You can watch my full announcement video here 👇. Then head over to Axonify to learn more about this acquisition and to hear from CEO Carol Leaman. Stay tuned for more updates as we continue to merge our businesses, our platforms, and our visions for the future of frontline work.


Nudge CEO Lindsey Goodchild | Nudge


P.S. Help us share the news far and wide! If you’re excited about the future of frontline enablement, head to LinkedIn to like or share our announcement! 

A message from our CEO

A message from our CEO

As we continue to learn more about the COVID-19 pandemic and its unprecedented impact on our daily lives, our communities, and businesses around the world, I wanted to share an update on some of the initiatives we have been working on, here at Nudge.

Of utmost priority is the health and safety of our team. We are very grateful that everyone is safe, and thankful that the move to a remote workforce has been smooth, allowing us to continue our unrelenting focus on our customers and the communities, we both operate in.

It is hard to think of an industry that hasn’t been turned upside down in the past seven days, right before our eyes. But we, at Nudge, are very encouraged by how this turn of events has demonstrated, more than ever before, how critical frontline associates are and how immense their impact can be. To those working on the frontline, thank you for being the champions to get us through these difficult times.

We have been inspired to see organizations like Loblaws and CircleK stepping up and increasing wages for their frontline associates in recognition of their immense efforts to keep businesses operating and ensuring people get access to essential items in this time of need.

From a Nudge perspective, our Customer Success team is working extremely hard to support the evolving needs of our customers as they leverage our platform to deliver mission-critical information to their frontlines. Together, we are working to keep teams aligned and safe.

We have also launched a Resource Hub, where you can find resources and tools that will help you as an organization communicate with your customers, frontline associates, and other members of our community through these uncertain times. Examples include: “How to communicate in a time of crisis,” “Leading through uncertainty: CEO-employee messages that stand out,” and “3 types of empathy to practice in times of change”. As the situation evolves, we will continue scouring the web for the most relevant articles, so you don’t have to. You can access our COVID-19 Resource Hub here and subscribe to stay up to date.

If you have an idea or thoughts on how we can help, or someone else that we should be working with to support frontline workers, I would love to hear from you: ceo@nudgerewards.com.

Let’s all stay safe and take care of one another. Multi-unit brands and frontline associates are at the heart of everything we do at Nudge and getting the doors back open for business can’t come soon enough. In the meantime, know that we stand by you, and we’re here to help in any way we can.


Lindsey Goodchild