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As we continue to learn more about the COVID-19 pandemic and its unprecedented impact on our daily lives, our communities, and businesses around the world, I wanted to share an update on some of the initiatives we have been working on, here at Nudge.

Of utmost priority is the health and safety of our team. We are very grateful that everyone is safe, and thankful that the move to a remote workforce has been smooth, allowing us to continue our unrelenting focus on our customers and the communities, we both operate in.

It is hard to think of an industry that hasn’t been turned upside down in the past seven days, right before our eyes. But we, at Nudge, are very encouraged by how this turn of events has demonstrated, more than ever before, how critical frontline associates are and how immense their impact can be. To those working on the frontline, thank you for being the champions to get us through these difficult times.

We have been inspired to see organizations like Loblaws and CircleK stepping up and increasing wages for their frontline associates in recognition of their immense efforts to keep businesses operating and ensuring people get access to essential items in this time of need.

From a Nudge perspective, our Customer Success team is working extremely hard to support the evolving needs of our customers as they leverage our platform to deliver mission-critical information to their frontlines. Together, we are working to keep teams aligned and safe.

We have also launched a Resource Hub, where you can find resources and tools that will help you as an organization communicate with your customers, frontline associates, and other members of our community through these uncertain times. Examples include: “How to communicate in a time of crisis,” “Leading through uncertainty: CEO-employee messages that stand out,” and “3 types of empathy to practice in times of change”. As the situation evolves, we will continue scouring the web for the most relevant articles, so you don’t have to. You can access our COVID-19 Resource Hub here and subscribe to stay up to date.

If you have an idea or thoughts on how we can help, or someone else that we should be working with to support frontline workers, I would love to hear from you: ceo@nudgerewards.com.

Let’s all stay safe and take care of one another. Multi-unit brands and frontline associates are at the heart of everything we do at Nudge and getting the doors back open for business can’t come soon enough. In the meantime, know that we stand by you, and we’re here to help in any way we can.


Lindsey Goodchild