Exciting news: The Deskless Report 2022 has launched 🎉 Read it here!

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The Deskless Report 2021

The Deskless Report 2021

The Deskless Report  2021

Nudge surveyed 865 deskless workers and 300 deskless leaders to answer one question: “What’s the state of the deskless workforce?”
Deskless Report cover

In June 2021, Nudge surveyed 865 deskless workers and 300 deskless leaders, and collected data from Nudge’s 55,000 frontline users, to answer a question: “What’s the state of the deskless workforce?”

In exploring the viewpoints of both workers and leaders, this report delves into the disconnect between them – the gaps between what workers want and what head office is providing. In this report, we’re looking at who deskless workers are, and what they desperately need in order to do their jobs. But we’re also looking at the role of the deskless leader: what keeps them up at night, how they’re prioritizing the employee experience, and what they’re investing in next year and beyond.

Read the full report to learn: 

  • What drives engagement and motivation in deskless workers
  • The #1 challenge facing deskless leaders right now
  • The state of deskless worker communication
  • The state of deskless worker feedback 
  • How leaders are investing in employee experience in 2022

The Total Economic Impact™ of Nudge

The Total Economic Impact™ of Nudge

The Total Economic Impact™ of Nudge

Download Forrester Consulting’s Total Economic Impact™ Study to see how Nudge delivers 484% in ROI!
Forrester_TEI Report book cover | Nudge

The quantified benefits that Forrester identified in this Nudge-commissioned Total Economic Impact™ study are: 

  • A 3-5% increase in same store sales: education and readiness campaigns improved associate confidence and their ability to recommend, cross-sell, and upsell. 
  • A 10% higher retention rate for deskless workers: improvements in the employee experience lead to a more engaged workforce and less turnover. 
  • 60% more efficient communication between store managers and frontline: replacing fragmented, time-consuming communication channels led to quicker and more effective communication, and shorter pre-shift meetings. 

The results? A three-year 484% return on investment.

Download the study to see the full calculations and key findings. 

Forrester TEI report_infographic | Nudge

For its Total Economic Impact™ study, Forrester interviewed four Nudge customers in the retail and foodservice industries to understand the costs and benefits associated with the investment. The key challenges that Forrester found Nudge solves for are: 

  • Diluted and inconsistent communication to the frontline
  • Low employee engagement leading to high turnover
  • COVID-19 driving the need for agile change and timely communication 
  • Store managers overwhelmed by communication with head office
  • Legacy one-way communication channels lack analytics or real-time insights

Want to learn more? Download the study today!

Unlocking the potential of your frontline: Lesson from behavior science

Unlocking the potential of your frontline: Lesson from behavior science

[On-Demand Webinar]

Unlocking the potential of your frontline: Lessons from behavior science

“Organizations are leaving potential insights and impact on the table by ignoring positive nudges and the differing environments and elements that can foster greater creativity.” – McKinsey Organization Insights

Amplify team performance

The most competitive companies are taking cues from behavioral science to amplify performance among their people. With roots in public policy, “nudging” is gaining traction in workplaces for influencing employee behaviors in ways that drive results.

Frontline employees face unique circumstances where positive nudges can really make a difference. Watch our 50-minute webinar featuring acclaimed behavior science practitioner, Tim Houlihan.


We’ll dig into the following topics:

  • The importance of supporting, empowering, and influencing frontline staff to meet customer expectations
  • Research that highlights the chacteristics of top performing teams in retail, foodservice, and hospitality
  • Lessons from behavioral science that helps to improve employee communication, motivation, and knowledge-sharing
  • Three key steps to optimizing your frontline workforce
  • …and more!

Meet our speakers

Tim Houlihan

Chief Behavioral Strategist, BehaviorAlchemy

Tim is the founder of BehaviorAlchemy, a consultancy that applies a behavioral lens to improve the lives of workers, customers, and policymakers. He is a prominent guest lecturer at global academic institutions and speaker at behavioral symposiums. Tim co-founded Behavioral Groovers, a meetup and podcast with listeners in more than 100 countries.

Jordan Ekers

Chief Customer Officer, Nudge Rewards

One of the industry’s most prominent evangelists for frontline employee experience, Jordan Ekers is a mobile technology entrepreneur and co-founder of Nudge Rewards. He’s worked with leading brands in retail, foodservice, and hospitality to design new, transformative approaches for executing on brand promise by empowering frontline teams. Jordan has been a speaker and conference chair at major industry events, such as NRF Big Show and the Future Stores series.