Retail
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Doug Stephens on the future of the physical store
Consumers are increasingly turning to mobile to conduct research, compare prices, and purchase products. According to Forrester, over one-third of total U.S. retail sales are influenced by a mobile device during the buying process. As e-commerce continues...
How retailers can improve the employee experience
“The best retailers will deliver intensely personalized experiences based upon a deep understanding of customer needs, wants and desires. The best retailers will see sales associates not as costs to be reduced, but assets to help move a brand from boring to remarkable...
Golf Town is building their company culture from the store up
If you visited a Golf Town store just 12 months ago—you would have seen a very different company than the innovative brand which exists today. Becoming the Canadian owned and operated golf retailer was just the first step on its transformative journey to...
How can brands create authentic in-store experiences?
If you look at retail today, you’ll see an industry that’s on the verge of disruption. With headlines from Bloomberg such as “America’s ‘Retail Apocalypse’ Is Really Just Beginning”, it seems the future for brick-and-mortar retailers is grim. Boutiques,...
Golf Town launches Nudge to empower store employees
Golf Town, Canada’s golf superstore has partnered with Nudge Rewards to reinvent the way they drive team performance across their Canadian retail operations. Watch the customer story here:With a vision of delivering an exceptional customer experience, Golf...
Closing the customer experience gap in telecoms
Last week, I had the privilege to chair the first day of the CX Exchange for Telecoms event in London. This event brings together a forward-thinking group of customer experience practitioners and suppliers who are pushing the boundaries of what is possible...
Key learnings from Dx3: Canada’s retail innovation conference
Last week, the Nudge Team attended Dx3, Canada’s leading retail innovation conference. We were honored to have the opportunity to join many of Canada’s most respected brands to share a conversation about the future of workplace performance in the retail...
Dear retailers: Here’s what your associates really, really want
I am writing to you on behalf of your frontline employees and their frustration when it comes to workplace practices.Do you remember playing broken telephone when you were younger? In order to communicate your message, it would be passed along a chain of...
The do’s and don’ts for coaching your sales team
Successfully coaching a sales team is difficult. As a sales rep, you have to navigate through a sales process that often has many steps, many challenges, and can in most cases be compared to climbing a steep uphill terrain to reach the peak - or to close...
3 things millennials want in the workplace
Millennials are a hot topic right now. Why? Well, they're now the largest generation in the workforce, making up one-third of employees, and are shaping the future of the workplace. They’re tech-savvy, innovative, and have ambitions and desires that some...