by Paige Magarrey | Nov 15, 2021
The Deskless Report 2021
Nudge surveyed 865 deskless workers and 300 deskless leaders to answer one question: “What’s the state of the deskless workforce?”
In June 2021, Nudge surveyed 865 deskless workers and 300 deskless leaders, and collected data from Nudge’s 55,000 frontline users, to answer a question: “What’s the state of the deskless workforce?”
In exploring the viewpoints of both workers and leaders, this report delves into the disconnect between them – the gaps between what workers want and what head office is providing. In this report, we’re looking at who deskless workers are, and what they desperately need in order to do their jobs. But we’re also looking at the role of the deskless leader: what keeps them up at night, how they’re prioritizing the employee experience, and what they’re investing in next year and beyond.
Read the full report to learn:Â
- What drives engagement and motivation in deskless workers
- The #1 challenge facing deskless leaders right now
- The state of deskless worker communication
- The state of deskless worker feedbackÂ
- How leaders are investing in employee experience in 2022
by Paige Magarrey | Oct 13, 2021
PRESENTED BY NUDGE & FEATURING FORRESTER
The ROI of digital frontline communication
How effective frontline communication can deliver tangible outcomes.
As we navigate out of these unforeseen times into a new normal, frontline and deskless organizations need to continue to support their workforce. And that support starts with the technology that enables organizations to share real-time info and collect in-the-moment feedback from their most valuable asset: their employees.Â
In this two-part webinar, guest speaker, Forrester Senior Consultant Veronica Iles walks through Nudge’s recently commissioned Total Economic Impact™ Study, conducted by Forrester Consulting, to dive deeper into Forrester’s findings, which included a three-year ROI of 484%. Then, Nudge COO Jordan Ekers and our guest speaker, Forrester Senior Analyst of Digital Commerce, Scott Compton, discuss the trending challenges facing the frontline, and the role that technology can play in bringing these organizations into the “new normal.”Â
Watch this webinar today to see how effective frontline communication can deliver tangible outcomes across your organization.
by Paige Magarrey | Aug 24, 2021
Communications Tools Comparison Chart
Compare the communication tools and technology options to consider when building a strategy.Â
Communication channels and tools are a huge component of a deskless employee communication strategy. One of the biggest mistakes that organizations make is assuming they can share information with these workforces in the same way they would communicate with office or deskbound employees. Frontline workers require a much different approach to ensure that information is being shared when and where they need it.Â
But what tools and channels are right for your organization? Our communication tool comparison chart will help you weigh your options. This chart outlines the top nine communication tool types, complete with pros and cons for each.Â
by Paige Magarrey | Aug 9, 2021
The Total Economic Impact™ of Nudge
Download Forrester Consulting’s Total Economic Impact™ Study to see how Nudge delivers 484% in ROI!
The quantified benefits that Forrester identified in this Nudge-commissioned Total Economic Impact™ study are:Â
- A 3-5% increase in same store sales: education and readiness campaigns improved associate confidence and their ability to recommend, cross-sell, and upsell.Â
- A 10% higher retention rate for deskless workers: improvements in the employee experience lead to a more engaged workforce and less turnover.Â
- 60% more efficient communication between store managers and frontline: replacing fragmented, time-consuming communication channels led to quicker and more effective communication, and shorter pre-shift meetings.Â
The results? A three-year 484% return on investment.
Download the study to see the full calculations and key findings.Â
For its Total Economic Impact™ study, Forrester interviewed four Nudge customers in the retail and foodservice industries to understand the costs and benefits associated with the investment. The key challenges that Forrester found Nudge solves for are:Â
- Diluted and inconsistent communication to the frontline
- Low employee engagement leading to high turnover
- COVID-19 driving the need for agile change and timely communicationÂ
- Store managers overwhelmed by communication with head office
- Legacy one-way communication channels lack analytics or real-time insights
Want to learn more? Download the study today!
by Paige Magarrey | Aug 5, 2021
Internal Communications Audit Worksheet
Set goals, collect information, and analyze the intel, all in one place.
An internal communications audit reviews how well your organization distributes information to your workforce, which is especially crucial for organizations with deskless and frontline employees, who spend little face-to-face time with management and don’t have regular access to computers. These workers need a specialized communication strategy, and an audit is the first step.Â
Not sure how to get started? This internal communications audit worksheet will help! This handy doc will help you set goals, collect information, and analyze the intel – so that you can start creating an effective communications strategy.Â
