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How can brands create authentic in-store experiences?
If you look at retail today, you’ll see an industry that’s on the verge of disruption. With headlines from Bloomberg such as “America’s ‘Retail Apocalypse’ Is Really Just Beginning”, it seems the future for brick-and-mortar retailers is grim. Boutiques,...
3 things about Nando’s marketing strategy every foodservice leader should know
We sat down with Nando’s North American Marketing Director Krista McLay to talk about the role staff plays in activating marketing campaigns.
How Freshii has built a healthy brand in a high-growth environment
Freshii, a Canadian-based ‘health casual’ restaurant chain, was founded in 2005 with the simple mission of making it convenient for people to eat healthy food. Today, they’re bringing that mission to life across the globe, with over 300 locations in over 20...
Closing the customer experience gap in telecoms
Last week, I had the privilege to chair the first day of the CX Exchange for Telecoms event in London. This event brings together a forward-thinking group of customer experience practitioners and suppliers who are pushing the boundaries of what is possible...
Key learnings from Dx3: Canada’s retail innovation conference
Last week, the Nudge Team attended Dx3, Canada’s leading retail innovation conference. We were honored to have the opportunity to join many of Canada’s most respected brands to share a conversation about the future of workplace performance in the retail...