The fourth transformation in retail: Narrowing the experience gap
Deliver a consistent customer experience by improving the frontline experience
Let’s mobilize your frontline
Retailers continue to invest heavily in building more memorable experiences, both in-store and online, yet fail to address one of the most critical parts of their relationship with loyal shoppers–the human interaction between their own frontline associates and customers.
With 82% of global consumers wanting more human interaction in their customer experience, frontline staff play a crucial role in the customer journey and need the right tools and information to influence transactional behavior, which brings us to the fourth transformation in retail.
Download our 15-page ebook to discover:
- The three transformations in retail
- The experience gap between customers and employees
- The next transformation in retail
- Four key components to improving customer experience, frontline performance, and the employee experience
Thank you for your interest in our ebook. Access the pdf here.
Visit our Resource Hub to explore additional resources for influencing and inspiring your frontline employees to drive meaningful results.
A preview of what’s inside
