Sporting goods retailer lifts in-store conversion by 8% with Nudge
As a premium destination for golf enthusiasts—Golf Town relies heavily on its associates to deliver an exceptional experience for every level of player. When faced with a pivotal turning point, the retailer prioritized elevating the customer experience.
Knowing their frontline employees are a key differentiator in delivering an exceptional in-store experience, Golf Town invested in Nudge to help them achieve:
- An 8% lift in conversion across store locations
- Improved employee communications with an 85% workforce response rate
- Higher customer satisfaction from stores more engaged with Nudge
“Our staff are one of our most valuable assets because they are golfers; they are professionals and amateurs, they love and play the game. So investing in the frontline when retail is in its current state is a winning game plan. You have to remove communication barriers between head office and the store itself.”
— Fred LeCoq, Chief Marketing Officer
Sporting goods retailer lifts in-store conversion by 8% with Nudge
As a premium destination for golf enthusiasts—Golf Town relies heavily on its associates to deliver an exceptional experience for every level of player. When faced with a pivotal turning point, the retailer prioritized elevating the customer experience.
Knowing their frontline employees are a key differentiator in delivering an exceptional in-store experience, Golf Town invested in Nudge to help them achieve:
- An 8% lift in conversion across store locations
- Improved employee communications with an 85% workforce response rate
- Higher customer satisfaction from stores more engaged with Nudge
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“Our staff are one of our most valuable assets because they are golfers; they are professionals and amateurs, they love and play the game. So investing in the frontline when retail is in its current state is a winning game plan. You have to remove communication barriers between head office and the store itself.”
— Fred LeCoq, Chief Marketing Officer