The fourth transformation in retail: Narrowing the experience gap


Retailers continue to invest heavily in building more memorable experiences, both in-store and online, yet fail to address one of the most critical parts of their relationship with loyal shoppers—the human interaction between their own frontline associates and customers.

With 82% of global consumers wanting more human interaction in their customer experience, frontline staff play a crucial role in the customer journey and need the right tools and information to influence transactional behavior, which brings us to the fourth transformation in retail.

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Proven ROI of 484%

Forrester Consulting's Total Economic Impact™ study found a 484% ROI with Nudge!*

*over three years.