The ROI of Digital Frontline Communication

The ROI of Digital Frontline Communication

PRESENTED BY NUDGE & FEATURING FORRESTER

The ROI of digital frontline communication

How effective frontline communication can deliver tangible outcomes.

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As we navigate out of these unforeseen times into a new normal, frontline and deskless organizations need to continue to support their workforce. And that support starts with the technology that enables organizations to share real-time info and collect in-the-moment feedback from their most valuable asset: their employees. 

In this two-part webinar, guest speaker, Forrester Senior Consultant Veronica Iles walks through Nudge’s recently commissioned Total Economic Impact™ Study, conducted by Forrester Consulting, to dive deeper into Forrester’s findings, which included a three-year ROI of 484%. Then, Nudge COO Jordan Ekers and our guest speaker, Forrester Senior Analyst of Digital Commerce, Scott Compton, discuss the trending challenges facing the frontline, and the role that technology can play in bringing these organizations into the “new normal.” 

Watch this webinar today to see how effective frontline communication can deliver tangible outcomes across your organization.

Communications tools comparison chart

Communications tools comparison chart

Communications Tools Comparison Chart

Compare the communication tools and technology options to consider when building a strategy. 

Communications tools chart | Nudge

Communication channels and tools are a huge component of a deskless employee communication strategy. One of the biggest mistakes that organizations make is assuming they can share information with these workforces in the same way they would communicate with office or deskbound employees. Frontline workers require a much different approach to ensure that information is being shared when and where they need it. 

But what tools and channels are right for your organization? Our communication tool comparison chart will help you weigh your options. This chart outlines the top nine communication tool types, complete with pros and cons for each. 

Forrester Total Economic Impact™ Study

Forrester Total Economic Impact™ Study

The Total Economic Impact of Nudge

Download Forrester Consulting’s Total Economic Impact™ Study to see how Nudge delivers 484% in ROI!
Forrester_TEI Report book cover | Nudge

The quantified benefits that Forrester identified in this Nudge-commissioned Total Economic Impact™ study are: 

  • A 3-5% increase in same store sales: education and readiness campaigns improved associate confidence and their ability to recommend, cross-sell, and upsell. 
  • A 10% higher retention rate for deskless workers: improvements in the employee experience lead to a more engaged workforce and less turnover. 
  • 60% more efficient communication between store managers and frontline: replacing fragmented, time-consuming communication channels led to quicker and more effective communication, and shorter pre-shift meetings. 

The results? A three-year 484% return on investment.

Download the study to see the full calculations and key findings. 

Forrester TEI report_infographic | Nudge

For its Total Economic Impact™ study, Forrester interviewed four Nudge customers in the retail and foodservice industries to understand the costs and benefits associated with the investment. The key challenges that Forrester found Nudge solves for are: 

  • Diluted and inconsistent communication to the frontline
  • Low employee engagement leading to high turnover
  • COVID-19 driving the need for agile change and timely communication 
  • Store managers overwhelmed by communication with head office
  • Legacy one-way communication channels lack analytics or real-time insights

Want to learn more? Download the study today!

Internal communications audit worksheet

Internal communications audit worksheet

Internal Communications Audit Worksheet

Set goals, collect information, and analyze the intel, all in one place.

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An internal communications audit reviews how well your organization distributes information to your workforce, which is especially crucial for organizations with deskless and frontline employees, who spend little face-to-face time with management and don’t have regular access to computers. These workers need a specialized communication strategy, and an audit is the first step. 

Not sure how to get started? This internal communications audit worksheet will help! This handy doc will help you set goals, collect information, and analyze the intel – so that you can start creating an effective communications strategy. 

Solving the Labor Crisis

Solving the Labor Crisis

Solving the labor crisis

How to tap into your current workforce and be an employer of choice.

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With vaccination rates increasing, restaurants are starting to return to a semblance of normal operations. But as The Great Return continues, a new challenge emerges: finding workers. Employment subsidies, burnout, return trepidation, and competition across the labor market are coming together to annihilate the restaurant talent pool.

It’s time to flip the script. This webinar shows restaurateurs why they need to forget about those long-unrequited dreams of full labor capacity – and instead focus on tapping the (perhaps unchecked) potential of their current workforce through better engagement, empowerment and communication.

Listen as Brennan Wilkie, CRO at Nudge, the digital employee communications platform, and Michael Fiato, SVP of Guest Experience at Eurest and author of The Hospitality Edge: Stories to Delight Your Guests, Spark Your Culture and Ignite Productivity, discuss the talent pool, the employee experience, and staying agile and responsive in changing times.

Proven ROI of 484%

Forrester Consulting's Total Economic Impact™ study found a 484% ROI with Nudge!*

*over three years.